Product releases

Are you working on your autumn / winter collection? 


Don't forget to make sure you develop a product release to accompany your launch.


What is a product release?
A product release is simply a type of media release that has the purpose of announcing your new product or products. At the very minimum, it should contain:

• The name of the product
• A gorgeous image that shows it doing what it does best - a 'lifestyle' shot and a straight 'product' shot is ideal. (Make them low-res though - you don't want to be the person who clogs their email system!)
• What the product does / or what it is for
• How much it costs
• What is new about it, or if it's an update or an upgrade
• Where journalists and columnists can go for more detailed information and print quality images

If you need any assistance with writing a product release, we can help you :) 

[CALL OUT] Babies and kids summer fashion and accessories

A brand new magazine especially for multiples is launching in Australia at the end of the year.


They are putting together their fashion pages and are looking for summer fashion (swimwear, hats, summer clothes) in rainbow brights and bold pops of colour.


They are especially interested in supporting designers who are parents to twins, triplets or more, or who create designs perfect for multiples (ie sets, complementary items, etc).


Please send your low-res images, RRP, descriptions and weblink to princess.street@bigpond.com

PARTY STYLIST NEEDED for magazine shoot

A fabulous party stylist is needed is needed to create a gorgeous party table for a real-life boy's birthday party that is being shot for a feature to appear in a brand new kid's magazine launching at the end of 2011. 


You would receive inclusion in the magazine in exchange for your work. The shoot will be in Brisbane in September. 


Please email princess.street@bigpond.com for more info - and please share with anyone you think might be interested xx

Taking photos the media can use

Many publications (especially newspapers) will want to use their own photographer to take shots for their pages.


However, sending print-ready pics with your media release is a good idea because there are times when a photographer just isn't available. 


So how can you take photos that a newspaper can use? Here are some tips:


Beware the background. Clean and uncluttered is best (unless you're going for a mega-crowd shot!). That is, you don't want your laundry in the background, or your breakfast dishes either.


Know your target publication. Learn what sort of photos they tend to run. Pay attention to what subjects they like, how the shots are composed, what elements make up the photos, etc. Imitate their style.


Newsflash. Your picture needs to tell your news story. It brings it to life. Send the shot that best reflects the main news angle you're pitching. Be crystal clear. Now is not the time to practice that  ethereal vintage post-processing you liked so much at that art gallery last weekend.


Don't be boring. A full-length shot of you, smack bang in the middle of the shot, staring at the camera, with lots of irrelevant space around you isn't going to cut it. Show your product. Use an interesting angle. Focus on the subject. Use interesting props.


Be versatile. That is, send in a couple of options. Publications print landscape and portrait photos, so provide both. Increase your chances.


Go digital. It's best to provide digital images. 2MB and at least 200dpi is best. But please check with the journalist first. You don't want to be the one responsible for bringing their email system crashing to its knees. Not good for business :) If in doubt, send low-res versions telling them that you can very easily provide print-ready shots the instant they ask for them.


Caption. Don't forget to caption your photo: name, place, date, and an interesting blurb if you can think of one.


Credit where credit's due. If someone else has taken the photo you want to send it, get their permission. And credit them.


Practice makes perfect. Keep shooting until you're happy :)


Photo

3 months ahead

It's now mid-June, and in three months we will be well and truly in September.  And we all know that September equals Spring, but what else?

• Father's Day
• School holidays
• National Dementia AWareness Week
• Spring Food & Wine Festival in Sydney
• The Brisbane Festival
• Semi-finals of lots of sports that involve ball throwing and kicking (!)
• and loads more - check your local tourism and council organisations for more details

Do you have any products that align with any of these themes? 


Start thinking about what, and how. 


Compile your product releases, images and pitches. 


And hit that phone! You can do it xx

Handmade and indie product call-out

One of Australia's best websites for all things kids, handmade, indie and cool is {KID}Independent. 

I'm very excited that they're re-invigorating their Wednesday Whip Around, and you should be too! Because this time it's going to be fortnightly rather than monthly AND they are looking to showcase locally handmade and gorgeous indie products.

Each feature will only include one piece from each city/town (I think it's one thing per state/territory generally), so places are very limited.

If you are an Australian independent designer and would love to submit your product to be considered, please email Indi at info@kidindependent.com with a LINK TO YOUR ONLINE BUSINESS (please no photos!!) with your city/town and state.

Kids and Maternity wear call-out

Sunshine Coast Profile magazine is looking for images of children's and maternity clothing and for its May fashion pages.

You need to send high-resolution images with information stated strictly in this format:

Product Name, RRP $0.00, Available from ... Stockist's Phone xx xxxx xxxx

Email your images and information to editorial@profilemag.com.au by 5pm (EST) tomorrow!

Good luck!