Tuesday, January 10, 2012

Product releases

Are you working on your autumn / winter collection? 

Don't forget to make sure you develop a product release to accompany your launch.

What is a product release?
A product release is simply a type of media release that has the purpose of announcing your new product or products. At the very minimum, it should contain:

  • The name of the product
  • A gorgeous image that shows it doing what it does best - a 'lifestyle' shot and a straight 'product' shot is ideal. (Make them low-res though - you don't want to be the person who clogs their email system!)
  • What the product does / or what it is for
  • How much it costs
  • What is new about it, or if it's an update or an upgrade
  • Where journalists and columnists can go for more detailed information and print quality images
If you need any assistance with writing a product release, we can help you :)